Gain Clarity.
Build Momentum.
Achieve Your Vision.

We help CEOs build thriving businesses with a clear vision, strong leadership, and a proven system for success.

pinnacle certified guide badge 2026

Clarity

Create an actionable plan to grow your business.

Alignment

Get your team working toward a shared vision.

Momentum

Achieve real results with a proven system.

Have you hit a PLATEAU in your business?

Lack of Direction

Without a clear strategy, your team is misaligned, and opportunities slip away.

Wasted Resources

You’re spinning your wheels with no real progress.

Stagnation

Without the right systems, your business will hit a ceiling and stop growing.

The Pinnacle Principles

Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.

Illustration of a circle divided into 5 parts, one for each pinnacle principle

People

Get the right people in the right seats, right away. Then equip and coach them in a unified direction.

Purpose

Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.

Playbooks

Document and optimize your core processes from top to bottom, both internal and customer-facing.

Performance

Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.

Profit

Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.

We Know The Challanges Of Running a Business.

It can feel overwhelming — misaligned teams, stalled growth, and uncertainty about the next steps. I’ve helped countless CEOs like you implement a clear, proven system to regain control, drive momentum, and achieve the success you envision.

Pinnacle Client Testimonials

Services

Annually, You Receive:

One: 2 or 3 Day Base Camp Session (First Year Only)
Will be replaced by the Annual Summit in subsequent years

Three: 1 Day Quarterly Sessions

One: 2 Day Annual Summit

Monthly: Altitude Checks (One-on-One calls with the CEO and/or Leadership Team)

Ongoing: Access to 80+ Pinnacle Business Tools and Resources

Base Camp
Day 1

Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and reinforce culture foundations we’ll build from.

Base Camp
Day 2

We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.

Quarterly Lookouts

Every quarter we reconvene to look back at all we’ve accomplished and learn from both the highs and lows. We then set our sights on the quarter ahead and gather new tools to climb even higher.

Annual
Summits

Each year we take two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.

Certified Pinnacle Business Guide

About Jim Ahlin

Jim Ahlin is a Certified Pinnacle Business Guide based in Minneapolis, Minnesota. He founded Roofer Marketers and built it into one of the top digital marketing agencies for roofing contractors, helping hundreds of roofing companies hit their revenue goals through their marketing efforts.

He is the co-author of two books, “Internet Marketing for Roofing Contractors” and “The Best Known Roofer”. Roofer Marketers was acquired by JobNimbus. Jim stayed on to run the integration, serving first as General Manager of JobNimbus Marketing Services, overseeing the company’s marketing products and services, then as Chief Brand Ambassador, representing the brand through events, webinars, and industry content. Jim also hosts the Roofing Success Podcast, the leading podcast in the roofing industry, where he sits down with contractors and industry leaders to talk about what it actually takes to grow a roofing business. He sits on the Leadership Team of the Roofing Strong Alliance (RSA) as its Marketing & Business Operating Systems Coach and coaches agency owners through the Seven Figure Agency Mastermind. Jim built Roofer Marketers from the ground up, grew it into an industry leader, and took it through an acquisition and integration. He brings that same real-world experience to the businesses he guides. His mission is to help businesses determine the next right thing and equip them with the tools to execute it.

Free tool

Discover where your Business Stands on the path to the Pinnacle.

Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.

- Receive Your Scores Across All Five Pinnacle Principles

- Learn How Each Principle Unlocks Business Growth

- Get Actionable Recommendations and Tools

Mockup of pages from the Pinnacle Baseline Assesment

Learn More about the Pinnacle Approach

The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.